We were born out of an Ashridge Business School project helping develop a management programme for leaders of creative businesses.


Surrounded by practitioners from a variety of creative industries – music, architecture, design, publishing and production it dawned on us that there was room in the marketing services industry for new working practices.


We were also struck by the quality of talent outside the traditional advertising eco-system that seemed totally relevant for meeting client needs.


With a changing customer journey, media fragmentation and digital advances the existing agency model has become dated and inefficient.


Our belief was meeting client needs creatively and efficiently could be done in different ways, without compromising on quality or effectiveness.