Justin Cernis founded The Cernis Collective in 2010.

He has over 35 years experience in the brand communications industry – as a client for 8 years, in creative and multi-national advertising agencies for over 20 years and running an international TV commercials production / branded content company.

With time spent on business school projects based around strategy and innovation.

We have partner agencies in New York, Rio de Janeiro and Mumbai, with production facilities in Slovenia and London.

We believe in the power of collaboration and shared resources.

We also make a commitment to giving back and help a number of charities.

Justin sat on IPA Council for 2 years, advised ISBA on de-coupling and is a Marketing Society Business Leader. He is an awarded member of D&AD and a Fellow of The Royal Society of Arts.



Collaboration & Mutuality - the value partnerships and shared resources bring.

Respect & Passion – for craft skill, success and hard graft.

Creativity – in strategic thinking as much as creative output.

Commercial nous – respecting the dynamics of business and commerce.

Compassion – giving back, often.

Humour – to keep you grounded.